Wednesday, November 5, 2008

BCS System Works: That's Right!

Ok, I get it!

No one is happy about this BCS National Championship System. After all, wasn't it our president to be who said if he could change anything about sports, he would create a 8 team playoff system.














But, hearing this from such a smart, intelligent, speaker made me realize just how much the BCS works. While most college football pundits agree that the BCS System should be abandoned, they all know that in order for that to occur fans would have to stop watching the game and cheering for their team.

And, if you are a BCS school, conference president, or television station, it's a cash cow that has no end in sight. Why would television stations, BCS schools, sports writers and conferences want to change such a hush....hush (profitable system) from lining their wallets with greenbacks.

Columnist Bill Plaschke of the Los Angeles Times says, "Even those longtime BCS critics like myself have to finally admit that the imperfect system has perfectly transformed the sport from a Saturday afternoon cookout to a national obsession."

Not only is the BCS a national obsession, but it gets free press; and free promotion is every company's dream. Every team plays every game like it may be their last best hope to be champions. The BCS keeps fans on the edge of their seat for the entire season.

The Bowl Chapionship Series is pure gold, and a sports marketers dream.

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